COLUMBIA PFG
THAT’LL FISH
CASE STUDY / COLUMBIA PFG
BRAND
Columbia PFG
INDUSTRY
Angling
A commercial spot highlighting new line of spring apparel
In the fall of 2023 we partnered with the agency IGT to create a fish-centric piece for Columbia PFG’s spring ‘24 line of apparel. The FISKA team spent 5 days (interrupted by a full blown hurricane) on the Charleston coast to create this spot.
Here’s how we helped Columbia build awareness and excitement for their new line of spring apparel through content creation and visual storytelling to drive traffic to the new products.
CHALLENGE
Brand Strategy | Product Launch Spotlight | Content Creation | Product Experience (PX)
SERVICES
New Gear, More Eyes
Columbia not only wanted to reach a new audience, they also wanted to work towards establishing the authenticity and quality of their products within the angling community.
So, how could we deliver this message of quality and trustworthiness to the community?
PRODUCTION
HURRICANE SEASON
The FISKA team spent 5 days (interrupted by a full blown hurricane) on the Charleston coast to create this spot.
