ALUMACRAFT
LOVE YOUR CRAFT
CASE STUDY / ALUMACRAFT
BRAND
Alumacraft
INDUSTRY
Boating + Angling
CHALLENGE
Brand Strategy | Product Launch Spotlight | Content Creation | Product Experience (PX)
SERVICES
A brand anthem reflecting a passion for fishing
Alumacraft boasts an impressive selection of high quality, aluminum fishing boats, in fact they’re some of the most innovative in the world. Our friends at Cossette tasked us with creating an anthem reflecting Alumacrafts passion for fishing.
Here’s how we helped Alumacraft build brand identity through content creation and performance marketing to drive engagement and demonstrate their new products to wider audience.
New boats, New Goals
Alumacraft not only wanted to reach a new audience, they also wanted to work towards a larger goal – to change the relationship people have with their boats.
So, how could we bring this message to more potential customers…and a wider audience at large?
PRODUCTION
LOVE YOUR CRAFT
This production, which took place on Lake Champlain, VT, had a unique set of challenges. The entire spot was scripted, storyboarded and scouted in a traditional manner, but the goal was to incorporate authenticity. Shooting schedules allowed for a combination of scripted scenes and verite-docustyle windows. Over the course of 4 days, our crew of 25 adapted to changing conditions as we navigated 50+ miles of lakeshore.
This project was a culmination of effort from an extremely talented, coordinated, and driven crew.
RESULT
COMMERCIAL
Along with a scripted 60s commercial, we created an assets package for the launch of alumacrafts 2024 fleet of boats included product photography and a library of running footage.
